Your Clinic was Part of an Instagram Response Study in Aug 2025

  • I conducted one of the largest Instagram response studies for aesthetic clinics in the US.

  • Top clinics were contacted posing as new patients.

  • Some responded instantly. Others didn’t respond at all.

Curious how your clinic ranked?

Every Missed Minute Costs You Patients

I conducted a real-world test by messaging clinics in your area to measure:

  • First message response time

  • Follow-up activity & quality

  • Trust building

Here's are the results:

No Reply = No Patient

"78% of customers buy from the first company to respond. And if you take longer than 5 minutes to respond to an inquiry, your chances of converting that lead drop by 80%."— Harvard Business Review & Lead Response Management Study

Only 36% of clinics in the study responded within the critical first 5 minutes, the window where you're 8x more likely to book a patient. With 43% of clinics responding after 1 hour or not responding at all, thousands in potential bookings are slipping through the cracks every month.

Silence = Lost Leads

"84% of customers will abandon a live chat if they haven't received a response within two minutes."— Arise Live Chat Abandonment Rate Study

In the study, nearly 8 out of 10 clinics let the conversation drop. No follow-up, no reminder, no booking. Just silence.

A One-Liner Doesn’t Book Consultations

"AI-powered chatbots that conduct real, back-and-forth conversations have led companies to see a 12% to 25% increase in conversion rates, compared to basic auto-responses."— Toptal, How AI-Powered Chatbots Boost Conversion Rates in Speed-to-Lead Automation

We found that 12% of clinics send an automated one-liner on Instagram — but then go quiet. Patients are left waiting, often for hours, before a real response. That first reply might buy time, but it doesn’t book appointments.

Curious what delayed or missed messages are costing your clinic?

  • The average clinic loses about $95,000 per year in missed revenue from Instagram DMs — slow replies, no responses, or lack of follow-up.

  • Reducing your no-show rate from ~20% down to 5% could recover an additional $60,000–$120,000 annually.

There’s a $500K hole in the average clinic’s revenue — caused by slow Instagram replies, lack of follow-up, and high no-show rates. The good news? It’s almost entirely preventable. I'll show you how.